GamingWorks is proud to have been invited back again to present at the 17th annual IT Service Management Conference & Exhibition. At this years conference we will be presenting 2 sessions.

I will be curious to hear how many people followed our Monday morning call to action at the plenary closing of the Pink12 event. I am pleased to see that Stephan Mann of Forrester has taken up the call to ‘Make 2013 the year of the customer‘.

We look forward to seeing you at our sessions. Please let me know if you are going to attend, if you’d like to discuss anything, and of course to tell me WHAT YOU DID AND PUBLISHED ON STEPHEN’s BLOG.….if you haven’t yet done your monday morning action from Pink12, start the new year off with a good resolution and do it next monday! or in any event before Pink13!

Session 1: Monday 18 February 13:00 – 13:45

How To Maximize Your Training ROI
Paul Wilkinson, Director, GamingWorksBV

Despite attaining numerous ITIL/ITSM certificates, many organizations still struggle to achieve value from their ITIL training investment. Getting a certificate is the basic building block from which to start, as it provides basic understanding and common terminology. But how can you ensure that the investment results in sustainable behavior change and bottom line impact on your performance? Join Paul, a conference favorite to see how one organization used the 8-fields approach to achieve measurable, demonstrable improvements within six months. Looking for more information on the 8-step approach? Check out GamingWorks blog at

Session 2: Tuesday 19 February 14:00 – 15:00

Business & IT Alignment: What It Really Means
Paul Wilkinson, Director, GamingWorksBV

For many years now, business and IT alignment has been a continual top ten issue for managers. With the growing importance of IT and the explosion in emerging technologies, organizations can no longer afford to fail to align IT and business. However according to research and survey results, current approaches don’t seem to be working! Why has the problem existed for so long? What are the reasons? Join Paul, creator of the Grab@Pizza™ IT business alignment simulation game, as he explores some of the key reasons why the alignment continuously fails, based upon the results of global ABC (Attitude, Behavior and Culture) surveys. He’ll also share with you a case study of how one organization gained huge improvements. If you’re struggling with this issue, this session is not to be missed. You’ll walk away with some pragmatic tips to apply.

Please mark PINK13 in your agenda and our sessions.